NotebookLM: A Solution for Architectural Wikis
Google’s new NotebookLM is one of the first AI tools that makes it pretty simple to build a Wiki for yourself or your architectural firm.
DeepResearch for Architects
Architects have questions every day and AI is ideal for getting the answers.
AI Poll Results
What do Architects think about AI? Poll results.
The 2 Main Things About Project Signs
An architectural project sign is a good idea for enhancing your brand.
Systems vs Goals
I have disappointed myself for years with my goals. Dilbert showed me a better way.
The Three Critical Aspects
Growing your architectural firm depends on mastering the three aspects.
T12M Charting Tool
The beauty of the T12M chart is its ’early warning system’ effect.
Publishing to Build Your Niche
How Architects can build a niche to be known for.
Marketing - Simple, Cheap And Easy
A simple, cheap, and easy way for Architects to do marketing.
The 3 Ways Of Business Development For Architects
I think there are three ways to go with business development for architects.
Proposal dBase
The ideal follow-through on your proposal efforts.
Jargon
My Take On Using Jargon.
Project Milestones As Marketing
Your ‘work on the boards’ is a great source of marketing.
Survey Marketing
There are things that you can learn from a survey that just aren't available as quickly or cheaply. Things that are valuable.
Thoughts On Marketing
I stumbled upon a comprehensive list of marketing tactics - 75 of them to be exact.
How To Select An Architect
These are my ideas on how an architect should be selected. I am not a fan of the usual methods.
Marketing Mistakes
Great advice from Business of Architecture.
Your Blog
Your design firm NEEDS a blog. Forget what you think that means. You need something lots simpler.
The Perennial Marketing Problem
A solution to Getting Noticed and Being Considered - the two Perennial Marketing Problems.
6 Step Marketing
Marketing doesn't have to be complicated to be effective. Just use these six steps monthly.
No.1 Marketing Tool
A simple, cheap way to implement the number one way to do marketing.
How To Evaluate A Potential Project
Architect’s guide to determining if a project is the right fit.
MARKETING TOOLS FOR ARCHITECTS
Marketing Tools for Architects is an infographic depicting the chief marketing tactics at your disposal for building the image that you want.
The Main Reason You Should Have A Blog
For an Architect the website is where prospects find out about you. Your blog can get them to return.
The One Skill Every Architectural Firm Needs
Every architectural firm needs to find a business development strategy that works for them.
A Survey As A Marketing Tactic
As an Architect marketing tools are few. A survey is one simple tactic.
The Four Value Propositions
Architects have four ways to focus their marketing efforts.
The YES! FAQ Sheet
An interesting take on making the usual FAQ sheet more interesting.
Marketing Flowchart
There is no other way to dependably get the attention of your target audience without cost.
Easy Marketing For Architects
This is the key marketing effort.